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“The Terrified Networker”
I used to be a terrified networker–afraid of those milling crowds and round table breakfasts. How could a self confident professional speaker extravert like me be afraid? Here’s my story… My first...
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Chala update 2012
I hope this letter finds you well! 2011 was a really interesting and wonderful year for me. As you may have already heard (probably from me!) I left my 20 year marketing career and 7 year beloved job...
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Niche-Phobia getting you down?
Experiencing High Anxiety when you think about picking a Niche? What exactly is Niche-Phobia, you ask? It’s when you start sweating from every orifice once someone tells you that to get more...
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Social Media Plan for Shy People
You’re not usually a shy person…only when it comes to social media. This huge scary animal is out there and there’s now proof that it helps get clients. You want to dip your toe in the water. Here are...
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How to Break Through Fear and Self-Doubt
When I walked out of my beloved job of 7 years last August to start my coaching business with 0 clients, I didn’t sleep for 2 months. It got to be so bad that if I did sleep, I had nightmares. I could...
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5 Tips to Help Your Marketing Messages Sing
A New Guinea Singing Dog, singing. (Photo credit: Wikipedia) Marketing– that often feared and sometimes hated dirty word. It really only means getting in front of people who need your help desperately...
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The top 3 strategies for your business to survive and thrive in the new...
facebook (Photo credit: sitmonkeysupreme) Digital is a dirty word for some, an exciting word for other small business owners. Either way, you have to know a little bit about it and if all you know is...
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The New Rules for Marketing
I am old. These eyes have seen many marketing campaigns in many boardrooms over the years. One thing that doesn’t change about marketing is that it’s based on human emotions and responses. However, a...
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The 5 Questions You Should Ask Yourself Before Taking on a Client
As a small business owner, I think my clients are like my bosses. I have loads of them. So if stats say that people leave their jobs because of not being able to get along with their bosses, I think...
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Are You A Marketing Slouch?
If you’re not exactly doing cartwheels about how much your business has been growing then you might be interested in taking this test to see if you’re a dreaded Marketing Slouch or a happy Marketing...
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Get the Most Bang for Your Marketing Buck: 3 Ways
The biggest misconception I run into about marketing amongst small business owners is that it’s expensive. If you’re interested in making sure that what you do spend is not wasted, read this article by...
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I’m Giving Birth
The Prototype for my new invention that I gave birth to called a Clientometer For those of you who know me, I’ve already given birth to a too cute baby named Logan and I’m too old to do it again....
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